Joe Windsor-Williams loves the idea of cars, as he puts it “not simply what they can do, but what they can say and how they make us feel, the adventure cars grant, the freedom, and the excitement of driving, travel, and arrival.” Basically, Joe creates imagery – both motion and still – that balances narrative with mystery, discomfort, and the questions of contemporary automotive status-quo. And he is currently redefining the narratives of such brands as Aston Martin, Bentley, Jaguar, Land Rover, Mercedes-Benz, and Volvo.

At the end of the day, however, Joe is a family man. And despite his dry wit and mild obsession with cars, he takes great pleasure in the time he spends back home in the UK with his wife and kids.